It's a great location, overlooking the main runway marquee in the courtyard. I can hear the thump of the music from here. There is a palpable buzz of excitement and anticipation as each new collection makes its debut. Months of work paraded and photographed and over in a matter of minutes.
Everyone is bright eyed and sparkling. Beneath the gloss and shine there is some serious business and marketing going on here.
And while we may not be cracking out a cure for cancer or negotiating world peace - at least collectively all the designers here will make sure everyone looks fabulous whilst they work towards those lofty aims!